ART BRÜT - independent perfume house from the heart of Europe, known for its unconventional fragrances, playful irony, and instinctive approach to creativity.
For ART BRÜT’s pop-up in Malmö, we transformed the instantly recognizable IKEA Frakta bag into a limited-edition screen-printed piece.
Playing with ART BRÜT’s instinctive approach to creativity, the project turned an everyday object into something that falls somewhere between merchandise, artwork, and cultural reference.
Each bag was screen printed by hand for the pop-up, embracing the slight imperfections and individuality that make analogue printing feel alive.
